Bespoke Project: Lagoon 🌊
Some watches are designed to impress.
Others are designed to make you pause.
Project Lagoon belongs to the second category. Created as a one-of-one bespoke commission, this watch celebrates simplicity through natural beauty. Rather than relying on bold complications or excessive details, it allows a remarkable material to take center stage, a genuine Amazonite stone dial whose unique patterns ensure that no two watches can ever be the same.
Every element surrounding it was chosen to let the dial speak for itself.
The Beauty of Natural Amazonite
The heart of Project Lagoon is its breathtaking Amazonite dial.
Formed naturally over thousands of years, Amazonite is admired for its calming blue-green tones, delicate veining, and organic depth. Every dial carries its own character, making each piece completely unique.
Depending on the light, the stone shifts effortlessly between soft turquoise, seafoam green, and pale blue, creating a constantly changing appearance that feels alive on the wrist.
It's subtle, elegant, and impossible to replicate with paint or printing.
Nature has already done the design.
Inspired by Timeless Elegance
To complement the dial, Project Lagoon is housed in a beautifully proportioned 38mm stainless steel case inspired by one of the most timeless dress-sport silhouettes ever created.
Its refined finishing, balanced proportions, and elegant profile allow the Amazonite to remain the undeniable focal point while giving the watch a sophisticated versatility that feels equally at home with formal attire or everyday wear.
It's a design that never demands attention, yet effortlessly earns it.
Every Detail Matters
Complementing the natural stone dial are beautifully finished GS-inspired hands, chosen for their sharp faceted surfaces and exceptional light reflection.
Every glance at the watch rewards you with crisp reflections that perfectly match the clean, minimalist aesthetic.
Protecting everything is a vintage-inspired top hat sapphire crystal, adding warmth, depth, and a subtle distortion around the edges that enhances the character of the dial while providing outstanding scratch resistance.
A Modern Contrast
Completing the watch is a white CTS rubber strap.
Its clean appearance creates a striking contrast against the vibrant Amazonite, giving the watch a fresh and contemporary personality while remaining exceptionally comfortable for everyday wear.
The result is a combination that's both elegant and relaxed, equally suited for summer afternoons, weekend escapes, or everyday city life.
Built for Everyday Reliability
Inside beats the trusted NH35 automatic movement.
Reliable, proven, and easy to service, it provides dependable everyday performance while allowing the natural beauty of the watch to remain the true focus.
It's a movement chosen for longevity, ensuring this bespoke creation can be enjoyed for many years to come.
Why We Love It
Project Lagoon is a reminder that true luxury doesn't always come from complexity.
Sometimes it comes from choosing the right material, surrounding it with thoughtful design, and knowing when to let simplicity do the talking.
From its one-of-a-kind Amazonite dial and beautifully finished GS-inspired hands to its elegant 38mm case, top hat sapphire crystal, and crisp white CTS rubber strap, every component exists to highlight the beauty that nature has already created.
This isn't simply a custom watch.
It's a piece of nature, crafted for the wrist.
Specifications
Case: 38mm stainless steel GS-inspired case
Crystal: Top hat sapphire crystal
Dial: Natural Amazonite stone dial
Hands: GS-inspired polished hands
Movement: NH35 automatic
Strap: White CTS rubber strap
Water Resistance: 100m*
Comments
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I’m interested in this piece ! Pls send me the price and how I may order one
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