The Lab | Available Now

We test new designs, explore fresh concepts, and bring experimental builds to life. Some evolve into full production models, others remain rare, one-of-a-kind creations.

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Past Creations

  • SX Dual-Crown

    SX Dual-Crown

    Ever seen an SKX-style dial in a dual crown case? Yeah, neither had we… until now.This project brought together some of the best parts from Namoki ...

  • Dressy Cali

    Dressy Cali

    A custom piece built entirely around one vision — sporty, dressy, and packed with personality. What makes this one even cooler? It was a full-on hy...

  • Sub Pacific Blue

    Sub Pacific Blue

    We’ve done plenty of Sub-style builds before, but this time… we went bold. The star of the show here is that gradient blue dial – textured, vibrant...